Project: Damac Tower
Location: Beirut, Lebanon
Products: Industrial Fans

Solidere, the Lebanese Company for the Development and Reconstruction of Beirut City Central s.a.l., lends its name to an elite community of high-end retail, posh restaurants and cafes, and some of the most premium residential addresses in town.
The ongoing project encompasses the rebuilding of the historical Beirut city center, devastated after years of civil war, into an ultra-modern community welcoming tourists from around the globe, a return to the days when Beirut was known as the “Paris of the Middle East” a reference made in the 1960s and early 1970s, to the city’s stylish buildings, world-class cuisine and a general air of sophistication.

DAMAC Properties, one of the largest held luxury property development companies in the Middle East, based in Dubai, UAE, is constructing a 28 story luxury tower in the heart of the development.

The exterior, referred to as glamour in glass, is made up of sleek, flowing curves designed to emulate the waves of the Mediterranean Sea that provides the glorious view from many of the units.

The tower features a double-height grand lobby; secure parking on multiple levels; and convenient elevator access from the parking structure to the apartments.

Zaid el-Chaar, Managing Director of DAMAC Properties, describing the tower’s appeal in an interview with Executive magazine said, “The starting point of a premium luxurious project is the location. The second point is that the uniqueness of this tower’s design complements the premium location.

[The third factor] is that we brought in one of the top Italian designers in fashion and homes to design the interiors of this project, starting from the lobby and going into each and every apartment. The people that are buying and investing in this project will have a very exclusive property in a project that cannot be repeated in Beirut.”

The DAMAC Tower will offer one-, two-, three- and four-bedroom spacious private units with custom-designed interiors, terraces with a unique design and spa bathroom with Jacuzzi and sauna where applicable. All units will feature smart home technology and private storage space.

The DAMAC Tower – Beirut was launched as the exclusive Versace Home branded residential tower in the region. The world-renowned Italian fashion house is working with DAMAC on the development of the tower.

Versace’s home interiors division drew from the Company’s Heritage Collection to design the apartments along with all the common areas including the main lobby, health and fitness suite and the concierge reception.

Construction is currently underway with a completion date set for late 2014.

Energy International & Engineering, the Beirut office of Energy International Corporation, is providing its own customized interior products to the project. EIC’s engineers worked with contractor Electromechanical Technology Co. (EMTECH), a local MEP contractor, to supply the industrial fans for the structure’s HVAC system.

Energy International & Engineering has an established working relationship with EMTECH, having worked with them on several other luxury high-rise projects in Lebanon including Verdun Heights and The Bliss Tower, both currently under construction in Beirut.

EIC’s engineering staff selected each of the PennBarry fans for the DAMAMC project to meet the specifications required by the contractor. The Domex, Centrex and Zephyr fans were built to suit those specifications.

“The ventilation system is an important component in a high-end residential structure like the DAMAC Towers,” said Bechara Saab, Managing Director for Energy Industrial & Engineering. “The components have to be of the highest quality and provide exceptional performance at all times while being energy efficient and quiet.”

The belt-drive Domex fans are designed for roof-mounted installations in low to medium pressure applications. They are ideal for general purpose exhaust applications and will be used to remove interior air while maintaining the proper pressure inside the towers.

Pennbarry Centrex in-line fans make up most of the system. Centrex fans are used as clean air boosters in both supply and exhaust systems where the installation of conventional blowers is impractical. Their compact design makes them an excellent alternative to conventional blowers.

The Zephyr low-profile ceiling units will deliver clean air to the main areas of the building such as the grand lobby. Zephyr fans feature quiet operation and can be equipped with a Lek-Trol™ variable speed controller for precise system balancing and energy conservation.

All units were built at PennBarry’s El Paso, Texas facility and are put through rigorous testing before being shipped to the job site.